India Lee.
Private portfolio
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Hi! I'm Indi 👋
I have 5+ years of experience delivering end-to-end product design in agile environments. Currently designing at Resident Advisor (RA), the world's largest electronic music platform.
Selected work
Four projects spanning research-led product improvement, complex systems, end-to-end product design and health.
Repositioning “following” to drive event attendance — shipped across web & app for a 6% uplift in artist follows.
A flexible, step-based checkout for multi-day festivals — built to unlock £1M+ in new festival partnerships.
Research, journey mapping & end-to-end design for a new promoter product — launched in BETA at ADE 2024.
The “Health Timeline” — concept & usability testing to make cover clearer and reduce out-of-pocket shock.
A brief timeline
UX/UI Designer
UX/UI Designer
Digital Product Design, CertA little outside of work
I'm all about chasing adventures, embracing diverse cultures, and constantly expanding my horizons. I love to travel.
I love film and reading — anything which throws me into a different perspective, country, mood or experience.
I thrive in fast-paced environments — juggling, prioritising, and working against deadlines. I also enjoy running, so this emoji works.
My experience
I'm a Product Designer based in Melbourne with 5+ years of experience creating thoughtful digital experiences across health, music and emerging products.
I care about building products that people genuinely enjoy using, whether that's simplifying something complicated, helping someone achieve their goal faster, or adding small moments of delight along the way.
Over the past five years I've worked on everything from large-scale digital transformation programs to launching entirely new products from scratch.
At Resident Advisor, I designed experiences for ravers, promoters and internal teams — leading research, shipping new features, improving navigation and building tools that generated significant business impact.
Before that, I helped shape HBF's digital transformation, designing customer journeys that made health insurance feel a little less overwhelming.
I love the messy middle of product design — research, strategy, workshops, prototyping, testing and collaborating closely with developers to bring ideas to life. My approach is grounded in curiosity, iteration and a belief that the best products come from understanding people first.
I hope my work gives you a glimpse into how I think, design and solve problems.